Balenciaga

Winter Collection

Insight

Balenciaga’s chic new winter collection needed a platform to make it shine with online audiences.

Idea

Create a new type of digital catalogue that’s runway-inspired. Showcase edgy campaign photos that highlight the season’s key pieces and looks. Create a slick and easy-to-use interface that stimulates further interaction with the brand.

Impact

Although we didn’t win the pitch, this is still one of our favourite user interfaces.

Service: Platforms